Search engine optimisation (SEO)
SEO or web search engine optimization, is perhaps the most profitable form of internet marketing for many industries in the long run. It’s about the process of optimizing the site for search engines, with a view to ranking the web among the results of google search, for terms that are profitable to your business.
SEO is a long-term process and the results are not achieved quickly, requiring continuous work and a diverse set of skills. By the effect – a high ranking on a google search engine – SEO resembles AdWords advertising, but the key difference is that clicks on natural results are not charged.